Neuro-UX to remove unseen barriers to digital business.

We use neuroscience UX to test and improve how your screens perform

We are Neuro-UX architects using proprietary methodology, ERA, which combine Data and Neurosciences (fMRI, EEG, Eyetracking) to build digital screens (smartphone, tablet, computer) that give users an barrier-free multi-devices experience and that enable enterprises to achieve their business objectives.

95% of brain activities are non-conscious

We analyse these non-conscious activities to identify the unseen barriers standing in the way of the user. Removing them enables us to create a much better user experience and deliver greater effectiveness. In so doing, we create a win-win situation in which the business objectives are met and the users pleased.

Reduce subjectivity and identify what works best

The academic community has developed during the recent years a real multidisciplinary knowledge in Neuroscience. Netway’s breakthrough is to have built robust methodologies to bring this from the academic level to a business application. In the last 15 years we have developed a unique expertise combining business pragmatism and scientific techniques. We use objective measurements to deliver operational recommendations.