95% of users' behaviours are non-conscious... They are the core and the focus of our methodology :
We establish the behaviour, the lived experience and the actual perception of your users. The aim : understand what needs to be changed in the futur so you can reach your business objectives.
Screen by screen, we transform the strategy into concepts. We choose the graphical and textual elements that will enable us to generate the right behaviours and the right emotions.
The concepts are going to visually take shape. This means that, for each screen of your user's path, you will be able to see the concrete cosmetic layer that will be applied.
To measure the screens' efficiency and generate the right behaviours, the right emotions, we confront these screens to real users in order to record their biometric datas.